​ ​ ​ ​ ​ Explore Spaces

Welcome to Insidesource’s
virtual showroom

We invite you to explore the space with virtual tours, product guides, and the story of our Treehouse inspiration.

Explore the space below

  1. The Treehouse Inspiration
Growing Up
Without Growing Old

A treehouse represents and honors child-like curiosity while fostering independence. It is both a collaboration space and quiet refuge. A hand-made nook, it encourages growth, both of the individuals who inhabit it and the tree from which it is built around. It is centered around the tree, symbolizing strength, durability and a grounding to nature and purpose.

As the common thread that pulls through the Insidesource San Francisco showroom, this concept drove all of our design decisions, from layout and light play, to our use of honest materials and consideration of product life cycles.

The overarching theme touches every aspect of our space, while tying back into our core values of connection, collaboration and creativity.

Creatively solving around the historic building parameters resulted in designing a semi-open floor plan that supports both collaboration and quiet retreat. Located on the Promenade level of Embarcadero 2, the building offered a unique setting, one with an elevated position, nearly panoramic views, and an abundance of natural light, all of which guided us to – and through – our treehouse inspiration.

Launch Fullscreen Gallery ▸

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Credits

Showroom Design & Creative Direction: Kelley Naylor

Graphic & Website Design/Art Direction: Arshia Singh

Copywriting & Art Direction: Fredrika Votichenko

Editor: Anne Van Wagener

Missy Evans: General Manager

Photography: Jasper Sanidad, Fredrika Votichenko, Arshia Singh

Renderings: Rene Rabbitt

Connect

Entrance, Collaboration Area, Conference Room, Huddle

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Hideaway

Storage, Touchdown

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Play + Create

Material Library, Atrium

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