A treehouse represents and honors child-like curiosity while fostering independence. It is both a collaboration space and quiet refuge. A hand-made nook, it encourages growth, both of the individuals who inhabit it and the tree from which it is built around. It is centered around the tree, symbolizing strength, durability and a grounding to nature and purpose.

As the common thread that pulls through the Insidesource San Francisco showroom, this concept drove all of our design decisions, from layout and light play, to our use of honest materials and consideration of product life cycles.

The overarching theme touches every aspect of our space, while tying back into our core values of connection, collaboration and creativity.

Creatively solving around the historic building parameters resulted in designing a semi-open floor plan that supports both collaboration and quiet retreat. Located on the Promenade level of Embarcadero 2, the building offered a unique setting, one with an elevated position, nearly panoramic views, and an abundance of natural light, all of which guided us to – and through – our treehouse inspiration.